About Us

 Our story began in 2001, after we immigrated from Somalia to Minnesota as a family with a long history of entrepreneurship in Somalia, we opened the doors to our first (and still remaining) shop at the 24 Mall in Minneapolis, Minnesota.  

Upon establishing our store, we became one of the first Somali-owned gold jewelry sellers in Minnesota, recognized for our trustworthiness and expertise in the field. Since then, we have expanded our offerings to meet the evolving needs of our community, including imported beauty products, exotic fragrances, Arabian furniture, and more. 

Back home we were merchants who traded goods and services across cities. At the heart of our business are the values that have guided us from the beginning: quality, trust, and customer satisfaction. These principles have not only sustained us for over two decades but have also allowed us to grow and continue serving as a reliable source for our customers.